Popular culture is something that has an effect on our society, influencing the culture of the masses. It doesn't necessarily have to be a person, but rather a phenomenon that people recognize. I don't think it even has to be accepted or viewed in a positive sense, just known as a current happening or trend. Popular culture to me is something that is a cultural trend, changing with current news in the world.
Popular Culture can be applied to anything in the world. Where I currently work, an Obstetrician and Gynecology office, I have found that pop culture can affect how a patient may deal with their health. There are many more commercials and media being distributed regarding various birth control methods. Some younger patients are led to believe that it is popular to use a certain type of contraceptive over another due to the buzz among their age group. This is exactly what the advertisers are trying to encourage.
I am presently attending Franklin University for a degree in eMarketing. Popular culture is very influential in regards to the everyday work in eMarketing. Pop culture would definitely affect the way a company would market their product and design their website. With the current influx of ecommerce over the years, people are turning to the internet for more than just shopping.
Pop culture is directly influenced by the internet in our technology savvy generation, which is why I have chosen YouTube as my artifact. YouTube is an internet phenomenon that displays life as it happens. It features music, videos, television shows, home videos, commercials, and any other type of media that someone is willing to upload, or watch. There's been a fascination with YouTube in regards to the fact that people are able to be instantly satisfied. Something miniscule that happened across the world in a private way, could be presented on YouTube within seconds for the entire world to view free of charge without inhibitions.
