Popular culture is something that has an effect on our society, influencing the culture of the masses. It doesn't necessarily have to be a person, but rather a phenomenon that people recognize. I don't think it even has to be accepted or viewed in a positive sense, just known as a current happening or trend. Popular culture to me is something that is a cultural trend, changing with current news in the world.
Popular Culture can be applied to anything in the world. Where I currently work, an Obstetrician and Gynecology office, I have found that pop culture can affect how a patient may deal with their health. There are many more commercials and media being distributed regarding various birth control methods. Some younger patients are led to believe that it is popular to use a certain type of contraceptive over another due to the buzz among their age group. This is exactly what the advertisers are trying to encourage.
I am presently attending Franklin University for a degree in eMarketing. Popular culture is very influential in regards to the everyday work in eMarketing. Pop culture would definitely affect the way a company would market their product and design their website. With the current influx of ecommerce over the years, people are turning to the internet for more than just shopping.
Pop culture is directly influenced by the internet in our technology savvy generation, which is why I have chosen YouTube as my artifact. YouTube is an internet phenomenon that displays life as it happens. It features music, videos, television shows, home videos, commercials, and any other type of media that someone is willing to upload, or watch. There's been a fascination with YouTube in regards to the fact that people are able to be instantly satisfied. Something miniscule that happened across the world in a private way, could be presented on YouTube within seconds for the entire world to view free of charge without inhibitions.
I love You Tube. I think it is an awesome way to view old music videos or clips of celebrities or even just clips of random people. And I agree with you that popular culture is what it is whether you like it or not.
ReplyDeleteAnd I liked your example of the birth control. I would never have thought that teenagers would prefer a certain birth control over another just because of what their peers are using and because of advertisements but it will make me think twice about each and every commercial and how people react to it.
Hi, Lisa. The birth control bit was a great example of popular culture that is a phenomenon rather than an object. This is just another thing that kids think they need to do to fit in. I also think it is a great example of the way that big business and advertisement lead us around by the nose rings.
ReplyDeleteHi, Lisa!
ReplyDeleteI love your example of the birth control. It is amazing that the media has so much power on the people. Although I would be in the same situation where I would ask my physician about a particular medication I heard from the television.
In addition, I like your artifact of the "YouTube". It offers much information on the society.
Great Blog!
Great example of how popular culture affects your work environment. I mean I personally admit to asking my doctor about different trends in medications based on what I see in TV or print ads. I beleive it is a positive thing to go into a dr. office and have questions about different meds, potential side effects, etc. that the public may not otherwise be aware of.
ReplyDeletePop culture will definitely be useful to you as you pursue eMarketing. Youtube, Twitter, and all those other recent sites and marketing tools are so advantageous these days we wonder how we ever survived without. I love how they can be used as nouns, verbs, or adjectives. I.e. I found it on Youtube. I'm tweeting my friends. She is my facebook friend. I love how pop culture evolves!
Nicole Hayward, HUMN341-E1WW, response to Assignment 1-2